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Company forced to apologise after shameful tweet.

 

Following the Batman movie shooting rampage in Colorado, Celeb Boutique posted a tweet saying "#Aurora is trending, clearly about our Kim K inspired #Aurora dress," with a link to its website for the dress. 

The tweet prompted backlash, with people responding with "WHAT IS WRONG WITH YOU GUYS," and "You are disgusting." Needless to say, they were forced to apologise.

Reputation is easier kept than recovered, and you only get one shot online, so getting the right person or company to be responsible for your social media is imperative. Read more about the risks and find out the three key questions that need to be confidently answered BEFORE you hand over the social media reigns to ANYONE. 

 

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