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Company forced to apologise after shameful tweet.


Following the Batman movie shooting rampage in Colorado, Celeb Boutique posted a tweet saying "#Aurora is trending, clearly about our Kim K inspired #Aurora dress," with a link to its website for the dress. 

The tweet prompted backlash, with people responding with "WHAT IS WRONG WITH YOU GUYS," and "You are disgusting." Needless to say, they were forced to apologise.

Reputation is easier kept than recovered, and you only get one shot online, so getting the right person or company to be responsible for your social media is imperative. Read more about the risks and find out the three key questions that need to be confidently answered BEFORE you hand over the social media reigns to ANYONE. 


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As a small business mentor, I work with a number of business owners who understand the need to embrace social media in promoting their business and building their brand, but don’t know where to start. Megan and her team have been invaluable in guiding my clients as to what to do, how to do it and how to fit it all into their busy schedules. Megan is an absolute whiz in her field and an invaluable support. I highly recommend Motor Mouth Advertising.

Kym Krey
The Salon Mentor