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If you have a website, here is one thing that you must do even if you aren’t doing anything to generate traffic to it. And if you are running ads and don’t have this you are missing out, big time! Please trust me and put it on your site today. It’s free and easy and will make the biggest difference to your marketing success now and in the future.

Install Facebook Pixel

Install your Facebook Pixel onto your website.

Why? Doing this will collect all the people who go to your website so you can keep them for later, and you can see rich insights as to who visits your website. You can use these insights to optimise your marketing and advertising strategy. Even if you aren’t planning on doing this now… do it now because the technology can’t go backwards in time.  

That means, if anyone is on your site right now, you don’t know who they are, and you’ve lost them forever. You’ll always be chasing new people, instead of converting the ones already looking at you.  If you are planning on bringing on a marketing, SEO or Facebook Advertising agency and you have this pixel installed before they start work, the results they will be able to generate for you will be heaps better.

When is the best time to plant a tree? 10 years ago.

When is the best time to install your Facebook pixel? When your website was built.

Installing your Facebook Pixel is free and there are a couple of ways to go about it.

  1. You can install your Facebook Pixel manually which requires you to know web code and is quite tricky to understand if you don’t know what you are doing.
  2. Or, the way I prefer, if you have a wordpress site is to install your pixel using a free and easy plugin called Ads Connector from Adchief.

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If social media seems overwhelming, too hard or it's something you don't understand, you need to talk to Megan. Not only is she an expert in all things social media, she operates with an extremely high level of professionalism and has a genuine commitment to impact the marketing results of every business she works with.

Simon Bell, National College of Businss