We are the social media marketing experts, who help small & medium enterprises achieve big business results!

The three phases of social media.


When looking at your Social Media strategy, it can help to approach it in three phases:

  1. Growth
  2. Engagement
  3. Monetization

In the growth phase you want to build up your social media presence. In this phase the focus is on getting quality fans, followers, connections, etc. Quality being the operative word here, more on this later.


The engagement phase this is where your brand engages with your audience, and visa versa. This is where you generate comments, shares, likes, recommendations, ReTweets, etc.


The monetization phase is where you qualify your fans as leads and/or direct people to spend money with you in the form of a sale.


Most people skip straight to the monetization phase, and wonder why social media is not working for them. Phase one and two are just as important as phase three.


Remember, you don’t ask someone to marry you on the first date… do you?


« Back to Articles



If social media seems overwhelming, too hard or it's something you don't understand, you need to talk to Megan. Not only is she an expert in all things social media, she operates with an extremely high level of professionalism and has a genuine commitment to impact the marketing results of every business she works with.

Simon Bell, National College of Businss